Finalist
3 weeks · Louis Vuitton · Bachelor 1
South Korean Market Strategy
Strategy to boost Louis Vuitton's position in the South Korean market using sales and client data from the HKMT region.
Business Context
Louis Vuitton identified South Korea as a high-growth luxury market. The challenge was to develop a market penetration strategy leveraging HKMT (Hong Kong, Macau, Taiwan) regional data.
Strategic Problem
How to propose a strategy to boost the South Korean market on Louis Vuitton products using sales and client data from the HKMT region?
Data Sources
Sales data, client segmentation models, regional purchasing patterns, and competitive positioning across the HKMT luxury market.
Methodology
Conducted in-depth data analysis on regional purchasing behaviors. Proposed a reimagined online experience mirroring the in-store luxury journey — including new offerings, redesigned digital experience, online exclusivity, and AI-powered cross-selling for a more personalized luxury experience.
Key Results
Delivered a comprehensive market strategy for the South Korean expansion with both data-driven insights and innovative digital experience proposals. Reached finalist stage.
Business Impact
Strategic framework applicable to luxury brand expansion across Asian markets, combining data analytics with digital customer experience innovation.