South Korean Market Strategy
Strategy to boost Louis Vuitton's position in the South Korean market using sales and client data from the HKMT region.
Business Context
Louis Vuitton identified South Korea as a high-growth luxury market. The challenge was to develop a market penetration strategy leveraging HKMT (Hong Kong, Macau, Taiwan) regional data.
Strategic Problem
How to propose a strategy to boost the South Korean market on Louis Vuitton products using sales and client data from the HKMT region?
Data Sources
Sales data, client segmentation models, regional purchasing patterns, and competitive positioning across the HKMT luxury market.
Methodology
Analyzed cross-regional purchasing behaviors. Identified transferable insights from HKMT markets to South Korea. Built a market entry optimization strategy leveraging client data patterns.
Key Results
Delivered a comprehensive market strategy for the South Korean expansion. Reached finalist stage of the BDD challenge.
Business Impact
Strategic framework applicable to luxury brand expansion across Asian markets with culturally nuanced consumer behaviors.