Winner
3 weeks · Linkpick · Bachelor 1
Strategic Growth Plan
Strategic decisions to promote growth while improving the experience for students, institutions, and partners — featuring ML, new features, and better data collection.
Business Context
Linkpick connects students with institutions and partner companies. The platform needed a strategic plan to simultaneously grow its user base and improve the experience across all stakeholders.
Strategic Problem
How to make strategic decisions that promote Linkpick's growth while improving the experience of students, institutions, and partner companies?
Data Sources
Market research, stakeholder interviews, competitive landscape analysis, and user experience assessments.
Methodology
Proposed new platform features, machine learning integration for smarter matching, improved data collection mechanisms, and a complete UX overhaul to enhance the user experience across all stakeholder types.
Key Results
Won the BDD challenge. Delivered a multi-stakeholder growth strategy with concrete feature proposals, ML recommendations, and UX improvements.
Business Impact
Scalable framework for any marketplace platform balancing growth across multiple user segments.