Strategic Growth Plan
Strategic decisions to promote growth while improving the experience for students, institutions, and partners — no data, pure strategy.
Business Context
Linkpick connects students with institutions and partner companies. The platform needed a strategic plan to simultaneously grow its user base and improve stakeholder experience.
Strategic Problem
How to effectively make strategic decisions that promote Linkpick's growth while improving the experience of students, institutions, and partner companies?
Data Sources
Market research, stakeholder interviews, competitive landscape analysis, and user experience assessments.
Methodology
Analyzed stakeholder needs across all user types. Identified friction points and growth opportunities. Built a strategic recommendation framework with concrete action plans.
Key Results
Delivered a multi-stakeholder growth strategy with actionable recommendations. Won the BDD challenge.
Business Impact
Scalable framework for any marketplace platform balancing growth across multiple user segments.