Winner
3 weeks · Henkel · Bachelor 1
Sales Optimization & Resource Reallocation
Optimizing and predicting Henkel sales to efficiently reallocate commercial resources across Leroy Merlin and Bricomarche.
Business Context
Henkel needed to optimize its commercial strategy across major DIY retailers. The challenge was to predict sales performance and propose a resource reallocation strategy to maximize impact.
Strategic Problem
How to optimize and predict Henkel sales in order to efficiently reallocate commercial resources while strengthening existing partnerships (Leroy Merlin) and exploring new growth relays (Bricomarche)?
Data Sources
Sales data, advertising investment metrics, merchandising KPIs, sales force visit logs, and competitive positioning data across retail channels.
Methodology
Built sales prediction models and optimization frameworks. Proposed innovative solutions to reinforce existing partnerships with Leroy Merlin while identifying growth opportunities with Bricomarche as a new relay.
Key Results
Won the BDD challenge. Delivered a sales prediction and resource reallocation strategy with concrete recommendations for both retail partners.
Business Impact
Actionable commercial strategy applicable to any FMCG company managing multi-retailer distribution with constrained budgets.